Marketing Tips To Increase Your Real Estate Income!

If you ever wondered how the "top producers" earn such a large income, then you are in the right place. Why is that some agents make fortunes selling real estate and others barely scrape by?

Do you realize the old 80/20 principle, where 20 percent of the agents produce 80% of the business is now 7/93 according to the NAR. That is that 7% of the agents get 93% of the business. Although I am not certain these numbers are completely accurate, there is one thing I am sure of. Most of the business is being done by only a few of the agents.

Doesn't it make you wonder what the difference is? With so much information available, why isn't everyone at the top of their game? When I asked myself this question, I began to look for answers. And do you know what I found? I have found that there is a big "untruth" out there. I found that most agents believe that all that is separating them from the big money is information. They believe that if they only knew what the others know, success would be theirs.

Let me tell you, information alone will not make you money. But if it would, you would still have to be sure you get the correct information. While all agents are not equal, just about all of them can get a house to closing. Learning how to better do what you do know is not the answer. There's more to it.

In order to first become a real estate agent, you must take a course and then a test. Once you pass the test, almost everyone asks the question, how do I find deals? They didn't cover this in the course, did they? And while most all ask this question, only some find the answer.

Why is it that most agents only do a few deals a year and only a select few others are able to do several hundred? Is it because these meaga agents have teams? Is that the difference? Well that is actually deceiving. They are able to have teams because they are successful. It's not the other way around as many beleive. Because they are very good at bringing in business, it becomes necessary for them to hire a team because they couldn't handle the volume by themselves.

How do they do it? Marketing! It's how good they have become at marketing that makes them money, not how good they are at real estate. If you think of marketing as sphere of influence, farming, post cards, fsbo's expired's, etc., you have been lied to once again. If you tried any of this stuff, you most likely found it doesn't work as well as you had hoped. If you are waiting for the next deal to come to you and don't have a clue as to where or when it is coming, you are not marketing effectively.

The truth is that very few people understand marketing. Out of those who do, most are not selling real estate. This leaves a door wide open to opportunity for you. By becoming an effective marketer, you will put yourself lightyears ahead of the your competition. But it takes more than buying information. If you have bought any of the marketing programs and were disappointed, you already know what I'm talking about.

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About the author: Vince Testa is a real estate marketing expert, coach, and consultant. Get your Real Estate Tips and Marketing Advice here.
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