Stay in Touch: Writing Email Newsletters

Highly effective approaches to establishing good customer relationships, writing email newsletters help keep you in your customers' mind and eye. And they generate plenty of re-order business, so your customer-base sales soar Because by giving them the latest news about your company, like new products, discount sales or events you're involved in, you keep in touch with them constantly. Email newsletters tell them you're always there. So they'll remember you the next time they need something

And Email newsletters offer ease and convenience to your customers too. They provide interesting reading for customers during a lull at work. Or allow those too occupied with work to read it at leisure, or to simply delete it, if they wish. And because you would normally build in a simple unsubscribe feature, those customers who want to could use it easily to stop the receiving your newsletter. Additionally, this unsubscribe feature automatically and conveniently updates your database.

Email newsletters are much more cost effective than printed matter. With email, you don't have to worry about printing or paper costs, envelopes or stamps. You just have to make a one time investment when you buy the mailing software. Thereafter your newsletters will be sent automatically every period at the cost of a phone call.

Writing your newsletter can be easy to do. You should keep your newsletters short, no more than a page and a half to two pages, so it is not time consuming. It is also possible to hire professional writers to take care of your newsletter. This frees up more time for you, and most newsletter writers will do so for a reasonable fee. The benefits usually more than pay for hiring a professional.

Once you've got your newsletter, how often should you email it? Well usually, once a month works well, it's not necessary mailing more often than that. In fact most businesses email quarterly, sending out a special newsletter or two sporadically. These special newsletters usually relate to new events or programs, or to innovative deals.

Whether your email newsletter content is business related or includes features on budgeting or gardening, make it useful and interesting to read. The key is to provide useful and helpful topics of interest to your customers. You can always write about issues that are grabbing the headlines in the media that relate to your business, or touch your customers' lives.

When it comes to the format for your writing, try HTML first, the format you see in your word processing software. It's not a pre-requisite, but it will make your life easier because it accommodates graphics and fonts. But watch out for some of its inherent problems, big size, virus vulnerability, some problems with email functioning among others. Your newsletter program usually lets you include format options for your customers, so they can choose whether to receive newsletters in HTML or not.

Email newsletters make good marketing sense. Not only are your customers kept up to date about new products and services, but are also made to feel 'special' and a part of your organization.

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