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Does Your Sales Letter Make Sense? Successful Sales Letters!
The Internet marketing gurus have pronounced the traditional sales letter dead, buried it, held a wake and crowned its successor. The new generation of sales letter is long and detailed and contains personal anecdotes. For the potential customer this is good: they can learn what a program is about without submitting their email address to a complete stranger. For the Internet marketer it is good because it is a new challenge and a challenge is always good for stirring up fresh ideas...
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