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5 Basic Rules for Writing Web Copy That Sells
When I first started writing web copy, I would force-feed my brain with all manner of clever, innovative ways to craft my sales proposition, and I usually ended up with volumes of words, pages of research and web copy that I later had to spend hours, sometimes days, chiseling down to a lean, mean selling machine. I was doing everything in reverse. Then, I devised this million-dollar blueprint -- and the process of writing copy became simple.
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