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Stew Mayers's Articles in Autos Cars and Automotive

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The Birth of The Vehicle Wrap Industry The fad is believed to have begun with long-haul trucks in the mid-90s. Because these vehicles run long distances, advertisers envisaged an opportunity to tap a larger audience by placing colorful vinyl ads on their surfaces. And, since it proved effective in generating recall, delivery trucks and vans followed suit. Soon, vinyl graphics were on all types of vehicles, like cars, motorcycles, buses, and even air planes and hot air balloons. So You Want Vinyl Window Graphics On Your Car? Perhaps one of the most challenging matters in the world of vehicle wrap is the application of vinyl graphics to glass windows. Sure, installing vinyl stickers and decals on the car's body is complicated enough. But there is none the more difficult than placing vinyl on glass. Ads on Wheels: Vehicle Wrapping As a Marketing Tool We live in fast times. People often become so busy trying to keep pace with work that stopping to look around is a luxury. This is much to the chagrin of marketers who spend thousands to get their products noticed. With the changes in the way the typical consumer operates, there is no doubt that traditional advertising methods will slowly become a thing of the past in a few years.

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